Break-even Calculator
Find the minimum sustainable selling price after product, shipping, RTO, payment, advertising and platform costs.
Result
How the e-commerce break-even price works
What is a break-even selling price?
The break-even selling price is the minimum amount you need to charge to cover the costs included in the calculation. At this level, the estimated profit is approximately zero.
Why RTO matters
For COD orders, not every order may be delivered. The calculator includes expected RTO cost and reduces the revenue rate according to the entered RTO percentage.
Include advertising cost
If you acquire customers through paid advertising, ad cost per order is part of the cost of making a sale. Leaving it out can make the break-even price look artificially low.
Add profit above break-even
Break-even is a floor, not a target selling price. After finding the floor, add your desired profit and a safety buffer for costs that may vary.
Use actual business costs
Courier charges, payment fees, marketplace fees, advertising performance and return rates can vary. Replace the sample values with your own numbers for a more useful estimate.
Frequently asked questions
What is a break-even price in e-commerce?
It is the estimated minimum selling price required to cover the costs included in the calculation, leaving approximately zero profit.
Does RTO increase the break-even price?
Yes. A higher expected RTO cost or RTO rate can increase the selling price needed to cover total expected costs.
Should ad cost be included in break-even price?
Yes, when advertising is used to acquire orders. Ad cost per order is one of the costs that must be covered for sustainable acquisition.